How Apprenticeship Providers Can Make the Most of National Apprenticeship Week

National Apprenticeship Week (NAW), will take place 9-15 February this year and it is one of the most important annual events for the apprenticeship and skills sector. The 19th annual week-long celebration brings together employers, providers, apprentices, and policymakers to celebrate apprenticeships and highlight the impact they have on individuals, businesses, and the wider economy.

For providers, NAW is also a valuable opportunity to raise visibility, share success stories, and connect with learners and employer partners who may already be exploring their options. 

1. Use NAW as an opportunity to showcase what you do well 

NAW provides a springboard for your organisation to tell its story.

During the week, providers can:

• Share apprenticeship success stories and progression outcomes 
• Highlight employer partnerships and industry links
• Promote upcoming start dates, open days, or information sessions 
• Showcase the support and training experience learners can expect 

This type of content can be shared across your website, social channels, newsletters and on your findcourses.co.uk provider profile, where prospective learners are actively researching apprenticeship opportunities.

In 2025 alone, over 7500 users on findcourses.co.uk were actively searching for apprenticeship training, making it a key channel for reaching motivated learners.

2. Make sure your provider profile is working for you 

Naturally, interest in apprenticeships often increases around National Apprenticeship Week, making it a perfect time to review your online presence and to give it some extra love.

Quick points to consider:

• Are your course listings up to date with current start dates and locations?
• Does your provider description clearly explain who you work with and what makes you stand out from competitors?
• Have you highlighted recent achievements, partnerships or learner outcomes?

Keeping your profile current helps ensure learners who discover you during NAW get a strong first impression.

3. Keep engagement going throughout the week

While NAW lasts just one week, the content and conversations don’t have to stop there.

Providers can use the momentum from NAW to:

• Publish follow-up blogs or case studies
• Run employer-facing or learner-focused webinars
• Share longer-term outcomes from apprenticeships which are already being delivered

All these aspects help turn short-term awareness into ongoing engagement.

4. Harness recognition and awards

Alongside National Apprenticeship Week, the National Apprenticeship and Skills Awards recognise excellence across the apprenticeship and skills sector, with categories celebrating apprentices, employers, and skills champions.

For providers, these awards can open up an additional opportunity to highlight success – whether by entering directly, supporting employer partners, or encouraging apprentices to apply. Even nominations or shortlisting can provide valuable recognition and content to share with prospective learners and partners.

National Apprenticeship Week is more than just a celebration – it’s a chance for providers to increase visibility, strengthen credibility, and engage learners at a pivotal decision-making moment.

By planning ahead and aligning your content and provider profile with NAW activity, you can make the most of the increased attention during the week and maintain momentum long after the event has taken place.

Are you an apprenticeship provider looking for new ways to attract your audience? View our services below to find out how we help providers like you.