Meta marketing is a highly targeted and cost-effective way to promote training courses, drive qualified leads, and build visibility among the learners who matter most.
Meta’s advertising platforms, primarily Facebook and Instagram, offer powerful ways to reach learners and professionals where they already spend time online. Whether you're looking to boost course registrations, promote professional certifications, or raise awareness for your training brand, Meta is a cost-effective and highly targeted solution.
At findcourses, we specialise in helping education and training providers run successful Meta campaigns. From creative development to audience targeting and reporting, we manage the entire process—so you can focus on delivering great learning.
What results can I expect?
Results are unique to each campaign and are dependent on the following factors:
- Industry
- Location targeting
- Audience targeting
- Seasonal timing
- Quality of product/creatives
As a general benchmark, the 'Reach' and 'Impressions' of our campaigns are usually in the five figures, sometimes six figures. For Brand Awareness campaigns, clicks are generally between 1,000 and 20,000. For Lead Generation campaigns, there are usually between 50 to 500 leads per Campaign, and sometimes we get around 1,000 or over. For all, the targeting is the biggest determining factor.
It is not advised to compare results, even between similar campaigns or industries, but we promise expert guidance and support before and during your campaign to maximise Meta performance and get the best results.
Here’s how we build Meta campaigns:
#1 Define a Clear Campaign Goal
Every successful campaign starts with a clear objective. Are you looking to:
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Increase course sign-ups?
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Promote a specific qualification or professional certification?
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Build awareness or increase traffic to your course listings?
We help you choose the right campaign goal based on your specific marketing priorities. This informs the campaign setup, creative format, and success metrics.
📝 Example: For a training provider launching a new professional qualification and aiming to build a pipeline of prospects, we’d recommend a lead generation campaign with an in-ad form to capture user contact details.
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#2 Choose the Campaign Type That Matches Your Goals
At findcourses, we offer three campaign types to match your objectives:
1. Brand Awareness – Traffic to your website
Drives users directly to your website through a Meta partnership ad.
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You must have active Facebook and Instagram business pages
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Ads appear under your brand name, as well as ours
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Best for providers with a strong landing page and clear call to action
2. Brand Awareness – Traffic to your course listings on findcourses.co.uk
Promotes your provider profile or course listings on our site.
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No Meta business pages required
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Delivered under the findcourses.co.uk brand
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Ideal for teams without a standalone marketing site
3. Lead Generation
Collects user data through an in-ad Meta form.
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Gathers name, email, and phone number or job title and company
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Leads are shared in a live Excel spreadsheet
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Perfect for capturing interest in high-value or deadline-driven courses
Let us know your goals and we’ll help match you with the campaign type that delivers the best results.
#3 Target the Right Audience
One of Meta’s key strengths is precise audience targeting. We build your campaign around the learners most likely to engage and convert.
We tailor your audience using combinations of:
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Demographics: age, location, job title, education level
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Interests: project management, healthcare certifications, leadership development etc...
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Retargeting: users who have previously interacted with our site
Our team works with you to define the ideal learner profile, then builds the campaign around it. This ensures that your courses are seen by the right people, at the right time.
📌 Want to reach HR professionals in Greater London interested in L&D certifications? We can make that happen.
#4 Design Eye-Catching Visuals
First impressions matter. Your ad creative is what stops a scroll and captures attention.
You will need to design a range of creative assets that are:
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Professionally branded and visually engaging
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Optimised for mobile (where most Meta users are)
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Matched to your audience’s profession or goals
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Address a user's pain point or are clear about the benefit (e.g., Upskill in 6 weeks, Accredited online training)
We can advise on your existing imagery and suggest improvements for new creatives tailored to your campaign.
✨ In 2025, Video ads and Reels are outperforming static image ads, so consider short clips that convey key information, highlight course benefits, and include testimonials.
#5 Write Clear, Compelling Messaging
Your ad copy should speak directly to your target learner’s goals.
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Leads with the value or outcome of the course
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Highlights user benefits, such as flexibility, accreditation, or career progression
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Matches the tone and urgency of your campaign goals
We can help you tailor your ad copy to work well with Meta's algorithm. All copy is optimised for Meta’s character limits and reviewed for performance potential before launch. Our team will provide previews of the ads before the campaign is published.
🖋 Example: Fast-track your HR career with our CIPD Level 5 course: flexible, online, and accredited.
#6 We Handle Retargeting & Optimisation for You
After your campaign is launched, we continuously monitor and optimise it to improve performance.
Our team handles:
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Retargeting: Reaching users who’ve previously engaged with your courses or similar courses on our site.
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Creative refreshes: Adjusting ads to avoid fatigue and keep engagement high.
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Performance reporting: You’ll receive an easy-to-read campaign report at the end of the campaign.
You don’t need to worry about managing Meta Ads Manager—we take care of it all and proactively make recommendations to enhance results.
📊 You may hear from our team before and during the campaign where needed, and you are always welcome to contact your dedicated Customer Success Manager with any questions.
Ready to Launch a Meta Campaign with Us?
If you're looking to generate qualified leads, build your training brand, or increase enrolments, Meta advertising can help you reach the right people.
We take the guesswork out of campaign planning, setup, and reporting, so you can focus on delivering impactful education. Let your Account Manager or CSM know your goals, and we’ll build a strategy tailored to your audience and course offering.
