Learning at Work Week (LAW Week) offers training providers a powerful platform to boost brand visibility, attract new clients, and showcase innovative learning solutions to organisations actively seeking to refresh their development strategies. By engaging with organisations in anticipation of and during LAW Week, providers can generate high-quality leads, test new offerings, and position themselves as essential partners in building skilled, motivated, and future-ready workforces.
For training providers, Learning at Work Week (LAW Week) represents a strategic opportunity to reach thousands of organisations actively searching for fresh, innovative learning solutions. By participating, you can boost your visibility, connect with new clients, and demonstrate your expertise in workplace learning.
At findcourses.co.uk, we are committed to supporting lifelong learning and have proudly partnered with LAW Week for over a decade. In this article, we’ll share practical advice, real-world success stories, and actionable insights to help training providers like you make the most of this annual celebration and maximise your impact.
What is Learning at Work Week?
Learning at Work Week is a nationwide event held every May, designed to help all UK organisations— across the business, charity, and public sectors— revitalise their learning strategies and build a culture of continuous development.
Why Market Your Services for LAW Week- the Benefits
Marketing your training services ahead of LAW Week positions your brand at the centre of a national movement dedicated to workplace learning. Simply put, it’s a fantastic opportunity to connect with thousands of organisations eager to inspire their employees and embrace new learning initiatives. Here’s how you can benefit:
Increased Brand Visibility: LAW Week is a nationwide event promoted to all UK workplaces, from large corporations to charities and public sector organisations. By aligning your marketing efforts with LAW Week, your brand is positioned in front of a broad and engaged audience actively seeking learning solutions.
Lead Generation and New Client Acquisition: Organisations use LAW Week as a catalyst to explore new training partners and solutions. Providers who promote special offers, taster sessions, or workshops can attract high-quality leads and convert interest into lasting client relationships.
Showcase Innovation and Differentiation: LAW Week encourages creative, engaging, and impactful learning experiences. By participating, training providers can demonstrate their innovative approaches—such as gamified learning, digital platforms, or blended formats—which helps differentiate their services in a competitive market.
Partnership and Collaboration Opportunities: The event fosters collaboration between providers and organisations, opening doors to co-created programmes, bespoke workshops, and long-term partnerships.
Enhanced Credibility and Trust: Being visible during a nationally recognised initiative, especially as a sponsor or partner, boosts your reputation and signals your commitment to supporting lifelong learning and professional development.
Insight into Market Needs: Engaging with organisations during LAW Week provides valuable feedback and insight into current skill gaps, learning preferences, and business priorities. This intelligence can inform future product development and marketing strategies.
Support for Business Development Goals: Providers can use LAW Week to launch new offerings, test pilot programmes, or gather testimonials and case studies from engaged clients, supporting ongoing business growth.
Contribution to Organisational Impact: By helping clients address skill gaps, boost engagement, and foster a learning culture, providers can demonstrate measurable value—making it easier to secure repeat business and referrals.
In short, LAW Week is a catalyst for relationship-building, brand differentiation, and business expansion.
Real-World Impact: Provider Success Stories
Training providers have made a significant difference during LAW Week by tailoring their support to organisational needs. Here are two great examples:
Workplace and learning consultancy, Happy, has supported organisations during LAW Week by running short, engaging lunchtime sessions on topics like Office 365, time management, and productivity. They’ve also offered IT drop-in surgeries to help employees tackle software challenges in real time. Their approach makes learning accessible, practical, and fun.
Intec Business Colleges has partnered with employers to deliver workshops, webinars, and skills challenges that motivate staff to learn collaboratively. They’ve promoted job shadowing and mentoring to encourage peer learning, and they’ve shared success stories that inspire organisations to invest in continuous development.
These examples highlight how providers can use LAW Week to drive ongoing growth and engagement.
Our Commitment to Learning & Development
findcourses.co.uk proudly supports LAW Week, including sponsorship of the Impact Award for Innovation in Learning & Development. This award celebrates organisations that bring creativity and fresh thinking to workplace learning during LAW Week—whether through new formats, technology integration, or unique ways to engage employees.
We’ve seen inspiring examples from past winners, ranging from gamified learning passports to “Love Island”-style reality shows, all proving that innovation drives engagement and business success. As our Site Manager, Courtney McIntosh, notes:
“Creative thinking in learning and development is key to driving employee growth and business success. By partnering with Learning at Work Week, we help organisations embrace new approaches and nurture a culture of innovation that shapes the future of work.”
To further underscore the critical role of collaboration, Courtney adds: “Innovation in learning and development thrives when training providers and organisations work together to create engaging, forward-thinking experiences. By collaborating, we can harness fresh ideas, new technologies, and diverse perspectives— ensuring that workplace learning not only keeps pace with change, but inspires people to grow and succeed at every level.”
How to Get Involved
If you’re a training provider looking to maximise your visibility during LAW Week, there’s an exciting opportunity to become a national partner, sponsor, or advertiser through the Campaign for Learning. These paid opportunities allow you to:
- Promote your services directly to all LAW Week participants.
- Be featured in national campaigns and communications.
- Offer special activities or resources as part of the official programme.
To explore these for-fee opportunities as a national partner, contact Learning at Work Week.
Why Organisations Participate— and Why They Need You
Organisations join LAW Week to revitalise their learning culture, boost engagement, and discover innovative training methods. As a provider, you offer the expertise, fresh ideas, expert facilitation, and innovative formats that help organisations unlock their people’s potential— not just during LAW Week, but all year round.
In Summary
Participating in Learning at Work Week positions your business at the heart of workplace learning and development in the UK. By aligning with LAW Week and leveraging promotional opportunities, you can elevate your profile, generate new leads, and help organisations build stronger, more motivated teams.
At findcourses.co.uk, we’re proud to support this journey every year, helping both organisations and providers innovate, inspire, and grow.
Ready to make an impact? Get involved with LAW Week and take your training business to the next level.
