Increasing Funding Visibility for Adult Learners

UK Training Industry Industry Trends for Training Providers

 

At findcourses.co.uk, we believe more can be done to help learners get access to funded training. 

 

2020 was a tumultuous year across a number of industries. It was a year that saw the unemployment rate climb to 4.9% by October (compared to 3.8% at end 2019) and a record number of redundancies - 370,000 - between August and October. The Bank of England predicts that the unemployment rate will continue to rise and peak at 7.7% in April to June 2021. 

 

In a year of change and crisis the UK government set their sights on learning as a way of getting people into work. However, in a recent survey over 80% of our users didn’t know how to check their funding eligibility and weren’t aware that funded courses might be open to them - this knowledge gap is what we plan to tackle.

 

We believe funded training in 2021 will help learners achieve their career goals and navigate the post-COVID 19 economy and the emerging job market.

 

Read on to find out how the COVID-19 pandemic has impacted learning, learners’ interest in funded courses, the knowledge gap that learners have in accessing funded courses, and what we aim to do to make learning more accessible.



Learning has become even more of a priority

A woman coding

 

The COVID-19 pandemic has made learning new skills a a priority for many people: which is good news for training providers.

 

According to our most recent survey on how COVID-19 has affected learning, 53% of respondents say that the pandemic has made them more likely to spend time on training in the next 3 months.

 

The top 2 reasons cited by respondents on why they are more likely to learn something are:

  • I have more time to dedicate to a course (selected by 56.8% of respondents)

  • I want to make myself more valuable to my employer (36.8%)

 

Other reasons include:

  • I am job seeking and need new skills (24%)

  • I want to bolster my CV (23.7%)

  • I want to take my mind off of things (23.7%)

  • I am preparing to switch careers (19.2%)

 

 

chart-why has the coronavirus pandemic made you more likely to learn something new?

 

 

“I want to achieve something rather than be idle during this time.”

- Respondent’s answer



“If one does not focus on upskilling & re-skilling in some area related to his/her profession, he/she is likely to become obsolete or less relevant.”

- Respondent’s answer

 

 

In terms of what people are looking to study, this varies (also good news for training providers) rather than focusing too heavily in one area. Based on emerging trends, we expect the growing appetite for learning to translate into increased uptake of training courses across all skill sets, particularly in technology and soft skills.

 

According to a report by degreed, the main areas that people are looking to upskill in 2021 are technology skills and soft skills. These technology skills include IT and programming and data analysis while the soft skills cited include leadership, communication, project management and creativity.



People searching for funded training courses is on the rise

female barista

 

Along with the rising interest in learning in general, there was a spike in interest in funded courses over the past year. We at findcourses.co.uk saw a striking 29% increase in users searching for funded courses in 2020. 

 

There was an increase in users searching for free or funded courses on findcourses.co.uk across almost all age groups, except for the 45-54 age group which saw a marginal 0.5% decrease. We saw the highest percentage increase in those aged 18-24 (223.5%) and 65+ (88%). The 25-34 and 55-64 age groups saw increases of around 26% while there was a 10.5% increase for those aged 35-44.

 

The highest percentage increase for those aged 18-24 could perhaps be explained by the fact that young people were among the hardest hit by job losses during the economic downturn caused by the pandemic.

 

Meanwhile, the second highest percentage increase was for the 65+ age group. This may reflect this older cohort’s increasing awareness of the importance of upskilling and re-skilling so that their skill sets don’t become obsolete to employers and recruiters.



chart-increase in those searching for funded training courses on findcourses.co.uk (2020 vs 2019) - by Age



Both male and female users increased their search for free or funded courses on findcourses.co.uk in 2020. 

 

Although the percentage increase for male users (68%) is higher than that for female users (19.7%), the absolute numbers of male users are lower than female users - there are approximately 75% more female users than male users that searched for funded courses in 2020. This bucks the overall search trend where there are approximately equal numbers of male and female users for the site.

 

The higher interest shown by female users for funded courses may perhaps be explained by the fact that women tend to be in jobs that are more vulnerable in an economic downturn. Hence, female users are more likely to look for free training courses to make themselves more valuable to employers.



chart-increase in those searching for funded training courses on findcourses.co.uk (2020 vs 2019) - by Gender

 

 

Appetite to upskill and re-skill but inadequate understanding of funding access

2 female coworkers looking at a laptop

 

Going into 2021, learners have expressed strong interest in training to both upskill and re-skill. However, many still lack the knowledge to access funding and funded courses.

 

According to our January 2021 survey asking users what they expect their career and learning goals to be in 2021, 69.4% say that they are likely or very likely to upskill and a similar proportion (69.4%) say that they are likely or very likely to re-skill.



Upskill = to learn new skills or to teach workers new skills

Re-skill = to learn new skills so that you can do a different job

- Cambridge Dictionary



Of those who are likely or very likely to upskill in 2021, the 45-54 age group shows the highest likelihood of upskilling (32.5%) while the 18-24 age cohort has the lowest likelihood (7.5%) among the different age groups.



chart - percentage of users likely or very likely to upskill in 2021 - by Age

 

 

Interestingly, the likelihood to re-skill in 2021 increases by age cohort. This indicates that the older cohorts are more open to the possibility of learning new skills to do different jobs.



chart - percentage of users likely or very likely to re-skill in 2021 - by Age



Based on our January 2021 learning and career goals survey, 37% of users are interested in taking advantage of the 2021 re-training fund offered through the government’s Lifetime Skills Guarantee. However, of these users , 87% don’t know whether they’re eligible for funding or funded courses and 89% don’t know how to access funding or where to find out about funding.

 

This shows that while people have the appetite to upskill and re-skill, many of them lack the knowledge to access the funded courses or funding that they are eligible for.

 

 

Government schemes to boost learning in 2021 - what are they and who will they help?

 

The coronavirus pandemic has had a drastic impact on the job market. In response, the government has launched a number of initiatives to combat unemployment. These include the Job Support Scheme, Job Entry Targeted Support (JETS) scheme and the Lifetime Skills Guarantee.

 

In the Job Support Scheme, the government seeks to protect jobs in viable businesses by offering wage support. The JETS scheme focuses on supporting those unemployed to get back into employment by offering services such as CV and interview coaching.

 

The government will also be providing an influx of funding to adult education via the Lifetime Skills Guarantee.

 

This initiative offers all adults without an A-Level or equivalent qualification a free, fully-funded college course. This scheme will be available from April 2021 and is backed by the £2.5 billion National Skills Fund. It aims to train and retrain job seekers to prepare them for jobs of the future.



“As the Chancellor has said, we cannot, alas, save every job. What we can do is give people the skills to find and create new and better jobs. So my message today is that at every stage of your life, this government will help you get the skills you need.”

- Prime Minister Boris Johnson, 29 September 2020



How we’re working to make learning more accessible

2 people working on a document

 

The apprenticeship levy, introduced originally in 2017, suffered from a knowledge gap when it was first launched and arguably still suffers a degree of misunderstanding, leaving nearly £319 million that could have gone towards upskilling and re-skilling unspent in 2019.

 

We at findcourses.co.uk want to make sure that funded courses, access to funded and funding eligibility don’t suffer from the same knowledge gap. 

 

That’s why we’re working to make access to funding easier to understand for our users by:

  • Highlighting courses eligible for funding and including terms of application

  • Creating a UK-wide funding guide with 300+ funding options outlined for our users

  • Creating a funding FAQ to answer questions

  • Building a re-training hub to answer our users’ questions



Do you want to help us boost the understanding of access to funded courses? Or perhaps you are looking to promote your funded courses? Contact us today to learn how we can work together to make learning more accessible. 


Get in touch!

 

Picture of Carol Y. Pang
Carol Y. Pang

Carol Y. Pang is a Digital Content Editor for findcourses.co.uk. Prior to this, she has 12 years of experience in the corporate and financial sectors. She believes that people are fundamental to an organisation’s success, and that effective training can create a motivated and engaged workforce.