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Marketing Your Training: A Media Cost Survey of the Industry

Marketing Solutions for Training Providers

 

There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers.

To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.

 

Native Advertising in Industry Publications

  • Awareness stage

COST*

£1,749 per article

  • Thought leadership

REACH*

646 views

  • Audience: Targeted

CONVERSION RATE

Not tracked

 

Sponsored Articles in National
News Publications

  • Awareness stage

COST*

£5,500 per article

  • Releasing industry news

REACH*

2,750 views

  • Audience: General

CONVERSION RATE

Not tracked

 

Press Releases

  • Awareness stage

COST*

£2,000 per press release

  • Releasing industry news,generating links

REACH*

1,000 views

  • Audience: General, journalists

CONVERSION RATE

Not tracked

 

AdWords

  • Consideration and decision-making

COST*

£0.20-10 per click

  • Promoting company and course 
    pages

REACH*

Variable depending on investment

  • Audience: Targeted

CONVERSION RATE

1.91% CTR

 

Industry Publication Email Blasts

  • Awareness stage

COST*

£0.25 per email

  • Promoting industry-relevant news 
    and events

REACH*

Database of 15,000 members

  • Audience: Targeted

CONVERSION RATE

14% OR 12% CTR

 

LinkedIn

  • Awareness stage

COST*

£4.78 per click

  • Promoting in-house solutions and 
    high-end services

REACH*

Variable

  • Audience: Targeted

CONVERSION RATE

0.13% CTR

 

Facebook

  • Awareness stage

COST*

£0.60 per click

  • Promoting guides, blog pieces, 
    and inspiration

REACH*

Variable

  • Audience: Targeted

CONVERSION RATE

2.3% CTR

 

UK L&D Exhibitions

  • Awareness stage

COST*

£6,000

  • Promoting new products and services, expanding your 
    email database

REACH*

1,000 - 3,000 individuals

  • Audience: Industry professionals

CONVERSION RATE

Not provided

 

findcourses.co.uk course listing

  • Consideration and decision-making stage

COST*

£0.90 per click

  • Promoting programs

REACH*

Variable depending on investment

  • Audience: Targeted training buyers

CONVERSION RATE

5%

 

* All values are based on the averages found in our March 2018 Media Survey

 

Picture of Abby Guthrie
Abby Guthrie

Abby Guthrie is the Communications Manager for findcourses.co.uk. She works to shape strategy and align team members to achieve product and site growth. Originally from the U.S., Abby has worked with digital marketing since 2015.