--- title: "Marketing Your Training: A Media Cost Survey of the Industry" description: findcourses.co.uk undertook an in-depth analysis during Q1 2018 which can serve as a gauge for training providers interested in their marketing choices. image: http://img.emg-services.net/HtmlPages/HtmlPage13761/amarketing-article-image-2.jpg --- ** [![findcourses.co.uk logo | Education Marketing Experts](https://providers.findcourses.co.uk/hubfs/findcourses_co_uk_header_logo-1.png) ![findcourses.co.uk logo | Education Marketing Experts](https://providers.findcourses.co.uk/hubfs/findcourses.com%20logotype%20mobile%20version.png) ](https://providers.findcourses.co.uk/) [![findcourses.co.uk logo | Education Marketing Experts](https://providers.findcourses.co.uk/hubfs/findcourses_co_uk_header_logo-1.png) ![findcourses.co.uk logo | Education Marketing Experts](https://providers.findcourses.co.uk/hubfs/findcourses.com%20logotype%20mobile%20version.png) ](https://providers.findcourses.co.uk/)   **   # Marketing Your Training: A Media Cost Survey of the Industry [Abby Guthrie](https://providers.findcourses.co.uk/insights/author/abby-guthrie)   ●   July 5, 2019   ●   [Marketing Solutions for Training Providers](https://providers.findcourses.co.uk/insights/tag/marketing-solutions-for-training-providers)    [![students working](http://img.emg-services.net/HtmlPages/HtmlPage13761/amarketing-article-image-2.jpg) ](https://providers.findcourses.co.uk/insights/marketing-your-training-a-media-cost-survey-of-the-industry)   There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers. To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.   ### Native Advertising in Industry Publications | - Awareness stage | #### COST* £1,749 per article | | --- | --- | | - Thought leadership | #### REACH* 646 views | | - Audience: Targeted | #### CONVERSION RATE Not tracked | ### Sponsored Articles in National News Publications | - Awareness stage | #### COST* £5,500 per article | | --- | --- | | - Releasing industry news | #### REACH* 2,750 views | | - Audience: General | #### CONVERSION RATE Not tracked |   ### Press Releases | - Awareness stage | #### COST* £2,000 per press release | | --- | --- | | - Releasing industry news,generating links | #### REACH* 1,000 views | | - Audience: General, journalists | #### CONVERSION RATE Not tracked |   ### AdWords | - Consideration and decision-making | #### COST* £0.20-10 per click | | --- | --- | | - Promoting company and course  pages | #### REACH* Variable depending on investment | | - Audience: Targeted | #### CONVERSION RATE 1.91% CTR |   ### Industry Publication Email Blasts | - Awareness stage | #### COST* £0.25 per email | | --- | --- | | - Promoting industry-relevant news  and events | #### REACH* Database of 15,000 members | | - Audience: Targeted | #### CONVERSION RATE 14% OR 12% CTR |   ### LinkedIn | - Awareness stage | #### COST* £4.78 per click | | --- | --- | | - Promoting in-house solutions and  high-end services | #### REACH* Variable | | - Audience: Targeted | #### CONVERSION RATE 0.13% CTR |   ### Facebook | - Awareness stage | #### COST* £0.60 per click | | --- | --- | | - Promoting guides, blog pieces,  and inspiration | #### REACH* Variable | | - Audience: Targeted | #### CONVERSION RATE 2.3% CTR |   ### UK L&D Exhibitions | - Awareness stage | #### COST* £6,000 | | --- | --- | | - Promoting new products and services, expanding your  email database | #### REACH* 1,000 - 3,000 individuals | | - Audience: Industry professionals | #### CONVERSION RATE Not provided |   ### findcourses.co.uk course listing | - Consideration and decision-making stage | #### COST* £0.90 per click | | --- | --- | | - Promoting programs | #### REACH* Variable depending on investment | | - Audience: Targeted training buyers | #### CONVERSION RATE 5% |   * All values are based on the averages found in our March 2018 Media Survey   ![Picture of Abby Guthrie](https://providers.findcourses.co.uk/hubfs/abby-guthrie.jpg) [Abby Guthrie](https://providers.findcourses.co.uk/insights/author/abby-guthrie) Abby Guthrie is the Communications Manager for findcourses.co.uk. She works to shape strategy and align team members to achieve product and site growth. 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