There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers.
To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.
Native Advertising in Industry Publications
|
COST*£1,749 per article |
|
REACH*646 views |
|
CONVERSION RATENot tracked |
Sponsored Articles in National
News Publications
|
COST*£5,500 per article |
|
REACH*2,750 views |
|
CONVERSION RATENot tracked |
Press Releases
|
COST*£2,000 per press release |
|
REACH*1,000 views |
|
CONVERSION RATENot tracked |
AdWords
|
COST*£0.20-10 per click |
|
REACH*Variable depending on investment |
|
CONVERSION RATE1.91% CTR |
Industry Publication Email Blasts
|
COST*£0.25 per email |
|
REACH*Database of 15,000 members |
|
CONVERSION RATE14% OR 12% CTR |
|
COST*£4.78 per click |
|
REACH*Variable |
|
CONVERSION RATE0.13% CTR |
|
COST*£0.60 per click |
|
REACH*Variable |
|
CONVERSION RATE2.3% CTR |
UK L&D Exhibitions
|
COST*£6,000 |
|
REACH*1,000 - 3,000 individuals |
|
CONVERSION RATENot provided |
findcourses.co.uk course listing
|
COST*£0.90 per click |
|
REACH*Variable depending on investment |
|
CONVERSION RATE5% |
* All values are based on the averages found in our March 2018 Media Survey
