Marketing Your Training: A Media Cost Survey of the Industry

 

 

There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers.

To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.

 

Native Advertising in Industry Publications

  • Awareness stage

COST*

£1,749 per article

  • Thought leadership

REACH*

646 views

  • Audience: Targeted

CONVERSION RATE

Not tracked

 

Sponsored Articles in National
News Publications

  • Awareness stage

COST*

£5,500 per article

  • Releasing industry news

REACH*

2,750 views

  • Audience: General

CONVERSION RATE

Not tracked

 

Press Releases

  • Awareness stage

COST*

£2,000 per press release

  • Releasing industry news,generating links

REACH*

1,000 views

  • Audience: General, journalists

CONVERSION RATE

Not tracked

 

AdWords

  • Consideration and decision-making

COST*

£0.20-10 per click

  • Promoting company and course 
    pages

REACH*

Variable depending on investment

  • Audience: Targeted

CONVERSION RATE

1.91% CTR

 

Industry Publication Email Blasts

  • Awareness stage

COST*

£0.25 per email

  • Promoting industry-relevant news 
    and events

REACH*

Database of 15,000 members

  • Audience: Targeted

CONVERSION RATE

14% OR 12% CTR

 

LinkedIn

  • Awareness stage

COST*

£4.78 per click

  • Promoting in-house solutions and 
    high-end services

REACH*

Variable

  • Audience: Targeted

CONVERSION RATE

0.13% CTR

 

Facebook

  • Awareness stage

COST*

£0.60 per click

  • Promoting guides, blog pieces, 
    and inspiration

REACH*

Variable

  • Audience: Targeted

CONVERSION RATE

2.3% CTR

 

UK L&D Exhibitions

  • Awareness stage

COST*

£6,000

  • Promoting new products and services, expanding your 
    email database

REACH*

1,000 - 3,000 individuals

  • Audience: Industry professionals

CONVERSION RATE

Not provided

 

findcourses.co.uk course listing

  • Consideration and decision-making stage

COST*

£0.90 per click

  • Promoting programs

REACH*

Variable depending on investment

  • Audience: Targeted training buyers

CONVERSION RATE

5%

 

* All values are based on the averages found in our March 2018 Media Survey

 

Picture of Abby Guthrie
Abby Guthrie